Opens, Clicks, Bounces, Unsubscribes & Forwards
Reveal campaign effectiveness by identifying who opens, clicks, unsubscribes or forwards your message. Check out which hyperlink receives the most clicks and understand your database healthiness by figuring out the contacts bounced and filtered.
Geographical Tracking
Geographical tracking compares how different locations respond to your email marketing campaigns. You can then decide which regions you should focus and which regions you should put more effort.
Device and Tool Tracking
Aside from reading emails in front of a Windows desktop with Outlook, people nowadays use a lot more varieties. We delve deep into revealing the tools your readers frequently use: smartphones, tablets, iphone, android, gmail, outlook.com, etc. Knowing their habits gives you the greatest power to tailor your content accordingly, yielding the greatest compatility and results.
Domain Performance Analysis
Different domains/email platforms have different controls on bulk emails entering their networks. We compare performance among them so you may encourage submission of email address of a particular type.
Respond Time Analysis
Do you know when your recipients read and respond to your marketing messages? Day or night? Weekday or weekend? We track all opens and clicks and put them with a nicely formatted timeline so that you can identify the best hours to launch your next email marketing campaign.
Click Heat Map
Visualize popularity of different clickable sections of your marketing message by showing individual click distribution rate right over each section.
Campaigns Comparison
Compare statistics between campaigns so you can tell if your strategy goes the right way.
Communication Histories
By managing contact records as profiles, useful information can be added around. Any emails that you have ever sent to a contact are kept under his/her profile, with their opening or clicking responses indicated.
Contact Status Management
Intelligence on a contact's validity is built through the smart usage of bounce information. When an email address bounces, the contact will be highlighted to alert its possible validity problem, so you can be aware of any necessary follow-up activities.
Response Based Segmentation & Export
How about grouping all people who click on the "Learn More" button in an email marketing campaign? Put them together for another dedicated email marketing campaign or export them for a one-to-one personal call.
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