Customizable Contact Profile
Contact profile can be customized to match with your membership management profile. You can rename built-in fields or add extra ones. They can be text, numbers, phones, email addresses, single choice options or multiple-choices options.
Tagging - Bulk Contact Management
Bulk operation on selective contacts is easy. Tag them and they can be manipulated altogether. You can add them to a group, merge them into a single record, set particular field with a common value or even delete them.
Static Group vs Criteria-based Group
Segmentation group can be one memorizing particular persons (static group), or one memorizing your selection criteria (criteria-based group). Criteria-based groups are smart enough to automatically include any lately add contacts which meet their criteria.
A group can be used for campaign targeting which can also be used for exclusion. How about sending to all your database contacts but excluding those who purchased before for a newbie special offer?